Build contests, interactive content, and email that drive revenue, database growth, and engagement. While your company or organization has a lot of goals, I can guarantee increasing your revenue is near the top of your list. Contests and Promotions provide solutions to drive measurable results and ROI for your business.
Here are 10 different ways to generate revenue, engage your audience, and grow your email database.
Sweepstakes
Sweepstakes are the #1 way to grow your database. Use the registration form to collect email opt-ins or generate leads by asking lead-gen survey questions.
Photo Contents
Generate huge engagement by running photo contests. Your audience will visit your site to submit a photo and will return again and again to vote for their favorite.
Video Contests
Video contests are an excellent way to collect user-generated content. Users can easily upload a video from their computer or mobile device or add a link to a video on YouTube.
Pick’ems
Predict the winner or outcome with a pick’em. You can drive revenue and engagement by incorporating your sponsors, featuring VIP pickers, and offering weekly prizes.
Voting Brackets
Your audience will love the fun, competitive nature of brackets. Ask users to vote for their favorites in head-to-head matchups and they will return to vote round after round.
Ballots
Ask your audience to vote for their favorite places, people, and more. You can generate tons of sponsorship revenue by selling group ads, category ads, and enhanced listings.
Personality Quizzes
Allow your audience to discover something about themselves by creating Personality Quizzes with customizable questions and outcomes. Consider adding social sharing to increase your reach.
Trivia Quizzes
Test a user’s knowledge or educate the audience on a topic with Trivia Quizzes. Drive more participation and collect user data by adding a sweepstakes.
Polls
Easily turn your editorial or programming content into an interactive experience. You can embed your polls within an article, ad position, or side rail of your website.
Surveys
Sell More Sponsorships
Customize your promotions to highlight one or more advertisers with ad spots, sponsor logos, invite and thank-you emails, and more.
Deliver Hot Leads
Generate qualified sales leads for your advertisers by adding lead-gen questions and email opt-ins to your promotion’s registration forms.
Increase Your Reach
Grow your email database by adding email opt-ins for your newsletters and Facebook Like boxes on your promotion registration forms.
Build Consumer Profiles
Collect consumer data by tagging user interests, including demographic fields on registration forms, and asking custom lead-gen survey questions.